Persuasion Hacked: How to become 50 lbs lighter, 10 degrees smarter and a gazillion dollars richer (or at least look that way on the internet)

So, how DO you hack persuasion?

Imagine the human brain. It’s like an electric circuit. 90% of the purchase decisions happen because someone managed to spark that circuit into action.

The person who is being persuaded might pretend that they’re taking a rational approach. That they are carefully, methodically weighing the pros and cons of the purchase, but the reality is this.

People buy because you manage to make them feel a desire for your thing 

To evoke some desire for your thing. To demolish all their objections and cynicism and disbelief, and to do this all in a way that causes them to stop scrolling and start drooling.

Three facts for you.

Fact 1: 90% of all buying decisions are made on emotion and at a subconscious level.

Fact 2: You can make people feel happy, sad, angry, agitated, delighted, curious, just about any emotion through the power of words.

Fact 3:  You need to switch on all eight Persuasion Switches in the human brain to get them into a buying state.

So, what are the magic switches?

• The Prestige Switch. “I’m better than you”
• The Believability Switch “I believe I can do it”
• The Curiosity Switch “WTH is that?” 
• The  Urgency Switch. “OMG, quick” 
• The Desirability Switch “I REALLY want that”
• The Relatability Switch “Yessss, she gets me” 
• The Entertainment Switch “That looks like fun”

The action you need to take right, yes RIGHT now is to get the handy-dandy worksheets that will allow you to map out your own eight switches so you can use them in every situation that requires a bit of persuasion magic, online and offline.

Click here for your Handy Dandy Worksheet