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5 genius sales page openers that disarm people’s natural buy-proof defenses, and crawl inside their brains
Today I’m talking about 5 genius sales page openers that disarm people’s natural buy-proof defenses, and crawl inside their brains.
These even work on typical naysayers who are fundamentally against you and your work, so these are pretty powerful.
The No. 1, Big Fat Problem with sales pages
People are just jaded. They’re just jaded because everyone is selling the obvious. People are selling obvious results, obvious benefits, obvious appeal, obvious features.
As simple as it sounds, really if you want to cut through all the hype and the screaming many of these ads or sales pages contain, simply test doing the exact opposite of what everyone else is doing in your industry.
So without further ado…the Famous Five
- Genius sales page opener number one, the minor annoyance.
- The money back guarantee
- The Botox testimonial
That means taking something like, “I love the wisdom Bushra shared with me in that one session, that one session was worth my entire MBA.” Take that testimonial and Botox it up and write something like,
“If you are thinking of doing an MBA to polish your business skills, save yourself thousands of dollars and years in mindless cramming of books and lectures, and just hire Bushra, you can thank me later. What she will give you in 15 minutes is worth 10 times more than an MBA.” - Secret sauce and gravy
Basically where you open the sales page with your process. - The impossible juxtaposition
Don’t trigger the bullshit alarm, but just make sure it has that element of, no, this can’t be true. I need to find out how’s that even possible.
5 genius sales page hooks. Again, like I said, they go beyond the obvious. Because they go beyond the obvious, they do a really good job getting people to take notice.
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