The art of the persuasive tease
The art of the persuasive tease. How to use hypno-triggers and sentence clues to tease the readers and create irresistible drama in your writing.
The biggest sin of them all
Here is the problem- there is no bigger sin when you’re trying to persuade someone through the power of written word, there is no bigger sin than to sell without warm-up, to reveal without the tease, and to pitch without the prime.
When do you use a hypno-trigger?
Hypno-triggers allow us to break the monotony of a paragraph. Some paragraphs, they’re boring, they’re talking about the same thing, you’re describing something and you’re going into a lot of detail and it’s just too monotonous, and there’s the risk that people will lose interest.
Or like this
Another way to use a hypno-trigger is when you’re opening a new topic. When there is a long-ish piece of writing and you want to go into a new topic where you really want people to pay attention, you use a hypno-trigger.
Use of hypno-trigger or sentence glues actually allow you to because it kind of piques their interest… it teases them that the direction is about to change. It also works really well when you’re trying to wrap up a topic and you want people to remember the gist of whatever you just talked about.