Persuasion Hacked: How to become 50 lbs lighter, 10 degrees smarter and a gazillion dollars richer (or at least look that way on the internet)
This episode is all about how to hack persuasion. How to become 50 pounds lighter, 10 degrees smarter and gazillion dollars richer, or at least look that way on the internet.
So, how DO you hack persuasion?
Imagine the human brain. It’s like an electric circuit. 90% of the purchase decisions happen because someone managed to spark that circuit into action.
The person who is being persuaded might pretend that they’re taking a rational approach. That they are carefully, methodically weighing the pros and cons of the purchase, but the reality is this.
People buy because you manage to make them feel a desire for your thing
To evoke some desire for your thing. To demolish all their objections and cynicism and disbelief, and to do this all in a way that causes them to stop scrolling and start drooling.
Three facts for you.
Fact 1: 90% of all buying decisions are made on emotion and at a subconscious level.
Fact 2: You can make people feel happy, sad, angry, agitated, delighted, curious, just about any emotion through the power of words.
Fact 3: You need to switch on all eight Persuasion Switches in the human brain to get them into a buying state.
So, what are the magic switches?
- The Prestige Switch. “I’m better than you”
- The Believability Switch “I believe I can do it”
- The Curiosity Switch “WTH is that?”
- The Urgency Switch. “OMG, quick”
- The Desirability Switch “I REALLY want that”
- The Relatability Switch “Yessss, she gets me”
- The Entertainment Switch “That looks like fun”
The action you need to take right, yes RIGHT now is to get the handy-dandy worksheets that will allow you to map out your own eight switches so you can use them in every situation that requires a bit of persuasion magic, online and offline.