Five psychology-backed bulletproof formulas to write bullets that make people stop scrolling and start drooling

Bullet Points. The punchy one-liners that people use to talk about the various qualities of their product or service, the short numbered lists that are phrased in a way that not only draw your eyes but also make you want to read and absorb every word.

Before we start creating your bullet points, make sure you know this:

• The problem that you’re solving.
• The process to solving the problem.
• The payoff
• The time it takes to solve the problem
• The strongest of all desires around their problem
• The biggest misconception about that topic

Then, once you do, use these five killer (all about the violence today) formulas to craft your bullets:

1. The one thing you can do in an unusually short time to improve your chances by an impressive number.
2. When to take certain action to get the benefits and how bad timing can destroy everything.
3. The big mystery behind the topic and why this knowledge is imperative to your results.
4. How to read the signs about a certain topic and how this knowledge can make or break your efforts.
5. The one thing holding you back and how others with less credentials are using this thing to get the results that you crave.

So in future, instead of asking your kids, “What do you want for breakfast?” and then hearing a long list of “Nos,” “Yeahs,” “Ums,” “Maybes, “Ah, not really hungrys,” you can phrase it as,

“Do you want the one thing that takes less than five minutes to eat but will triple your chances of having access to unlimited screen time?”

Any bets on which one will get you better results? Cool.

Click here to get your Handy Dandy Worksheet