3 types of webinar pitches
Today, we are talking about webinars, specifically webinar pitches that wriggle inside people’s psychology and haunt them until they buy.
Now, I personally have sold more than a million dollars in online courses, purely through webinars. Part of that technique, that secret formula, is to actually give people value when they sign up for the damn webinar, do not turn it into a pitch-fest.
I know there are so many people who disagree with me on this, and they keep telling me, “Oh, you know nothing about business.” Thank you very much, I don’t want to know anything about business that manipulates people into signing up for a webinar, pretends that the webinar will be action-packed, calls it a damn master class and then dishonours their time by pitching, going on and on about your story, and then pitching again and then giving them five minutes of valuable content.
Side note, calling something a master class, does not make it valuable. TWEET THAT
Problems with webinar pitches:
- Too damn pitchy.
- Not pitchy enough
- Pitch in the last fifteen minutes (as if the pitch is a one-time event)
The 3 methods to use instead:
The first way is where you give people the ‘what’ on a webinar, and then you sell them the ‘how’ through your offer.
Give them the ‘what’ and a little bit of ‘how’, then what you sell them is speed and ease.
Share with them one part of a process, and then sell them the rest.